A robust two-stage marketing strategy will be implemented to address pre-sales (crowdfunding) and market entry phases of the products:
- Stage 1- Pre-Sales Campaign
- Stage 2 - Ongoing Marketing Campaign
Pre-Sales Campaign:
- Generate connections and engage with early adoptors on a pre-sale during the crowdfunding online campaign
- Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people
- Will use Kickstarter and Indiegogo platform
- Strategies: will involve crowdfunding marketing companies and social media specialists, and will access the database of past crowdfunding backers
- Fees to crowdfunding platform, agencies and specialists for services
Ongoing Marketing Campaign:
- Will expand the Company's brand presence, goodwill and customer confidence created through the pre-sales/crowdfunding campaign and will strengthen customers‘ trust, and increase customer base
- Strategies include: online marketing, social media presence, public relations, partnership marketing, focused advertisement